MORG
AN
HUGHES
STRATEGIC STORYTELLING | CREATIVE DIRECTOR | MULTIMEDIA PRODUCTION
SNeak Peek at some of my work 👀
The CEO had an idea: golden retrievers on Icon Class ships, meant to bring joy to guests and crew members alike on the world’s best family vacation. I made them social media stars.
I am the sole owner of this channel and all marketing activations related to it, from email to on board. I founded and grew this account from 0 to over 70K fans with solely organic posting and a 2-year budget of <$5K.
I worked with the CEO and leaders in Product Development, PR, and Go-to-Market to manifest, execute, and sustain the first CDO, as well as launch the next two.
Creative direct all CDO social media content, from pitch to post, in their biggest moments and everything in between
Wrote the manifesto that guided go-to-market and sustaining messaging
Created visual and messaging guidance for all channels
Own R1 approvals and coordinate all marketing activations, including the partnership with Inter Miami CF
THE ONLY CHIEF DOG OFFICERS AT SEA
COPY THAT CAN’T BE IGNORED
I lead a team of copywriters that pumps out over 100 pieces of copy a week, including:
Adaptive product messaging, geared to 8 unique audiences
AEO & SEO-informed copy
Long-form scripts
Short-form headlines and body copy
Culturally relevant formats
ON-SET DIRECTION IN OUTER SPACE
Royal Caribbean was looking for a revolutionary idea for the launch of Star of the Seas — so I pitched this. Leaning into “the only Star on earth,” we worked with a space technology company to take a real photo of Star from outer space.
I creative directed and executed this series from end-to-end, including:
Vendor discovery and contracting
Scriptwriting
On-set direction
Post-production direction
This was the top-performing in-house post during the inaugural season.
I lead the evolution of storytelling for the most followed and engaged cruise brand out there. I write copy that makes you go, oh that’s so true.
Sometimes, as marketers, we forget that who we’re talking to. As a former journalist, the question I ask myself most when I’m writing is: “Who cares?” That’s why I prioritize empathy, impact, and authenticity in every piece of copy that leaves my desk.
As a senior creative, I lead and execute end-to-end storytelling.
I landed skydivers on a moving cruise ship, built and scaled a famous dog's IG, and took real pictures of a new ship from outer space in the name of a product launch. Now, I'm excited to focus on revolutionizing a POV that can't be ignored.
My superpower is bringing a friendly “why” to the room that turns big (and small) ideas into memorable and worthwhile content activations. I’ve spent the last five years translating consumer and audience insights, data, and psychology into learnings that propel content from cute to stand-out.
From SEO and AEO optimization to audience inside jokes, I never forget to bring the why to the what.