PORTFOLIO
VIDEO DIRECTION
✳︎
IDEATION
✳︎
PROJECT MANAGEMENT
✳︎
CREATIVE VISION
✳︎
VIDEO DIRECTION ✳︎ IDEATION ✳︎ PROJECT MANAGEMENT ✳︎ CREATIVE VISION ✳︎
MAKE ALASKA COOL AGAIN
I led content capture on an Alaska destination lifestyle shoot. It had been 5+ years since the last time Royal Caribbean went to Alaska, and the social media team was missing social-friendly footage that doesn’t feel like an add.
My roles:
End-to-End Content Development
Project Manager
Creative Director
On-Set Director (Including Drone POV-to-FPV)
Scriptwriter
COPY CHARCUTERIE
CLICK THE THUMBNAIL TO VIEW THE FULL POST
LONG-FORM JOURNALISM
THE BOSTON GLOBE | FRACTURE | COLLETTE VACATIONS | FLORIDA INTL UNIVERSITY
THE chief dog officers
The Chief Dog Officer program brings three mega cruise ships to life as world’s best family vacations. Because what says “family” more than an adorable dog living an adventurous life at sea?
I created a celebrity-like fandom (the puparazzi, if you will) for these pups and the ships they live on by leading messaging strategy of all global content, from social to email. I wrote the book (deck) on how we talk about the CDOs, how they show up in content, and how their personalities bring their individuality to life.
🩷 Rover on Icon of the Seas (2024)
💜 Sailor on Star of the Seas (2025)
🩵 Skipper on Legend of the Seas (2026)
STRATEGY
GLOBAL MARKETING CAMPAIGNS
SOCIAL MEDIA management
PERFORMANCE ANALYSIS
ON-SET PRODUCTION
CONTENT DEVELOPMENT
PRE-PRODUCTION PLANNING
ON-SET DIRECTION
CREATIVE DIRECTION
MESSAGING & MANIFESTO
CHARACTER BUILDING
VISUAL IDENTITY
PARTNERSHIPS
FIFA WORLD CUP 26
INTER MIAMI CF
INFLUENCER COLLABS
Yes this is a real
picture from space
41M
1M
ENGAGEMENTS
THE ONLY STAR ON EARTH
We needed a big idea for the launch of the newest, biggest cruise ship in the world. “Star of the Seas” sailing from Florida’s Space Coast kinda lends itself to outer space themes, doesn’t it?
With a big Artemis mission coming around the same time as the launch, I pitched the idea of getting a real astronaut to snap a pic from the ISS. Before you get too excited, that didn’t work out, but we found a satellite imagery company that works mostly with agriculture and development clients who said:
“This is definitely a first…” [insert awkward pause] We don’t get to do a lot of stuff like this, so we’re pretty excited about this.”
You know that’s a big deal coming from a STEM company.
So under my platform line of ✨ The Only Star on Earth ✨ we captured multiple inter-orbital photos of Star of the Seas on her Transatlantic journey to North America and created a video series to bring excitement and awareness to Star’s countdown to arrival. Here’s what my role was:
Project Lead + Manager
Scriptwriter
Creative Director
On-Set Director (Talent + Set)
Drone Flight Path Designer
Go-To-Market Asset Lead for Cross-Channel Support
Official Snack Officer
400K
FOLLOWERS
IMPRESSIONS
Get In Touch
I’m always excited about new projects. Shoot me an email or submit the form over here to get in touch!